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Content Marketing Summer Intern (Master's Preferred)

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_Your Talent. Our Vision._AT ANTHEM, INC.,it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we willDRIVE THE FUTURE OF HEALTH CARE.This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.Anthem is searching for a CONTENT MARKETING INTERN with a passion for digital. This internship will utilize digital multi-channel marketing campaigns to drive customer engagement and sales with an emphasis on email marketing and automation.Primary responsibilities include but not limited to:- Work with team to implement content and campaign strategy- Conduct research and interact with subject matter experts to deliver writing assignments effectively- Research, write, edit, and proofreads content with SEO saturation and reviews content for traditionally printed programs (marketing collateral, advertising, direct mail, etc.) and digital programs (online advertising, microsites, videos, email, and social media campaigns, etc.).- Management and execution of content and media calendar- Collaborate within Graphic Designer, external agency and Business unit marketers for all above mentioned promotional assets, including video creation- Coordinate all B-to-B and B-to-C email marketing campaigns via email automation tool, Marketo- Develop comprehensive tracking reports and analysis for all digital and print promotions including the execution of A/B copy testing
Associated topics: intern, internship, semester, trainee
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