Post Classifieds
Alumnus speaks on Apple's success story
By Katie Anderson
On March 6, 2013
The Burchfield Penney Art Center auditorium filled with students on Tuesday for a lecture from a
marketing expert.
Bill Cleary, a former consumer marketing manager at Apple Computer, delivered a presentation
to students entitled "How Apple and Steve Jobs Changed Marketing."
Having worked at Apple Computer with Steve Jobs for several years, Cleary said the company
and Jobs changed the marketing world with ads that focus more on personality.
"I knew Steve Jobs really well," he said. "He's one of the most interesting characters I've ever
worked with."
Cleary said marketing was not the only industry Jobs influenced. From Pixar Animation to the
iPhone, computers and the whole music industry, Jobs transformed several aspects of our daily
lives.
"He's was pretty brilliant and unique," Cleary said. "And he only went to college for one
semester."
Cleary is also a Buffalo State alumnus. He received his Bachelor's and Master's degrees in
secondary education with a concentration in Anthropology. He said his education at Buffalo
State helped prepare him for the successful career that followed.
"That experience and exposure helped build on my success as a marketing guy later," he said.
"The study of anthropology is the study of human nature. Marketing is basically the same thing
and how to provide people with what they really want."
Cleary said he gave similar presentations at Harvard and Santa Clara University and that the
presentation is specifically designed for students.
"I think your generation is going to be challenged and can learn a lot from an entrepreneur like
Steve Jobs," he said.
Cleary said that although graduates are facing a weak economy with limited job opportunities,
they should always follow their dreams.
"I think people have to think big and dream big and not be afraid to take risk," he said. "The key
is getting on a path and sticking to it."
Cleary said Steve Jobs' initial success gave him an arrogant attitude but he soon learned
arrogance would only be a speed bump in his career.
"He was constantly learning," he said. "He learned from some of the best people around."
According to a press release, the presentation, which was part of the Year of the City
presentations and sponsored by several departments on campus, was free and open to the
public.
Katie Anderson can be reached by email at anderson.record@live.com
Get Top Stories Delivered Weekly
Recent The Record News Articles
Students donate shoes, raise money for Boston bombing victims
Buffalo State's Evergreen program is teaming up with the nonprofit Herding for the Hurting in collecting donated shoes to raise money ...
Chartwells plans campus food truck
The food truck phenomenon has made its way to campus as the route, menu and name of a new Chartwells truck will be decided on by ...
USG sens motion 'no confidence'
Correction: In light of new information learned following the publishing of the original version of this story, The Record would like ...
Discuss This Article
GET TOP STORIES DELIVERED WEEKLY
FOLLOW OUR NEWSPAPER
LATEST THE RECORD NEWS
- We've Moved to www.buffstaterecord.com!
- Obama divulges new higher education initiative during visit to UB
- Ailing Podolefsky steps down as president
- SUNY appoints Cohen interim president
- President Podolefsky announces leave to fight cancer
- Rappers put Pepsi in a bind
- Congrats to grads: take next step with gratitude
RECENT THE RECORD CLASSIFIEDS
OUTSIDE THE LINES
- A Story To Sing About
- The Gap in Gum Care: Why Caring For Your Teeth’s F...
- Top Tips for Signature Scents and Better-Smelling Laundry
- A Dog Trainer’s Top Tips to Support Pets Through Life S...
- Clear the Air of Indoor Pollutants This Spring
- Stroke & Dementia in Black Men: Tips for Staying Healthy...
- Hispanics and African Americans at Higher Risk for Eye...
- African Americans at Higher Risk for Eye Disease
- Infinity Kings: Final Book In A Favorite Fantasy Series
- What You Need To Know About Keratoconus and the iLink...
FROM AROUND THE WEB
- 7 Reasons Renting an RV Should Be On Every Family’s S...
- Don’t Let Diabetes Shortchange Your Golden Years
- No Child is Forgotten By Marine Toys for Tots
- Sweeten Your Springtime Salads With Healthy Chilean Grapes
- Young Author Translates 4,000-Year-Old Text to Reveal...
- Keeping Cool and Energy-efficient Amid America’s “...
- Addressing Sarcopenia with a Healthy Diet
- Subway’s New Wraps Elevate Eating on the Go
- Family Teacher Conference Topics Beyond Academics
- Youth Take Down Tobacco
COLLEGE PRESS RELEASES
- Shoff Promotions Comic Book & Sports Card Show
- Semiconductor Research Corp unveils 2024 Research Call, $13.8M Funding
- Charles River Associates Opens Second Scholarship Cycle, Expands to the UK
- BLUMHOUSE AND AMC THEATRES LAUNCH FIRST-EVER HALFWAY TO HALLOWEEN FILM FESTIVAL
- THE GEN Z IMPERATIVE: LISTEN TO FEELINGS AND GIVE GEN Z A VOICE
